Social media monitoring tools can help you out in a multitude of ways. They can identify trending topics, monitor brand mentions and follower growth, gauge sentiment on a particular topic, or even help you analyze the effectiveness of your campaign. They are essential for any marketer, either starting or trying to stay ahead of the curve in today’s digital age. Many tools are specifically designed to be used by companies in conjunction with social media platforms like Facebook, Twitter, and LinkedIn. Here are some of the different features they offer and how a tool could help you in your social media marketing efforts.
1. Different Features They Offer
Social media monitoring tools typically offer three basic features: analyzing current mentions and trends, analyzing historical data and information, and integrating with other social media platforms. Many tools can automatically filter out irrelevant tweets and messages for you, so that you can focus on the important ones. The goal of using these tools should be to identify areas where your brand’s voice is being heard, but potential customers are not engaging with it. This is how you find new opportunities to market your brand effectively. NetbaseQuid.com is one tool that combines social media monitoring with several other features, such as viral content analysis, keyword research, and demographics analysis. This can be very helpful in targeting your customers based on the content they are searching for and sharing.
2. Monitoring Current Topics
If you are involved in any social media marketing, staying up to date with what is being said about your brand is vital. Using a tool like this can help you determine which topics are being talked about today and the potential for future growth for your product or service. You will also be able to see trends in how certain keywords are trending and how they change, so you can adjust your strategy accordingly. Twitter, Reddit, and Stumbleupon are some popular platforms you may use to interact with customers. For example, if you are running a social media campaign for an upcoming movie and your brand is mentioned several times at different places on the Internet, then this is something that you should look into.
3. Historical Data
Historical data can be extremely helpful in seeing trends that have occurred over time, including their occurrence and their impact on your brand or product. For example, if you run a small business and what you offer is a new way of doing something, you may want to monitor online conversations to make sure that people are aware of your new service. If you see that people are talking about your product, this is a sign that they may be interested in what you offer and can help you get a jump start on your marketing efforts.
These are just a few ways that social media monitoring can help your marketing strategy by providing you with more insights into how things are going. There are many other features that these tools offer, such as being able to monitor competitor websites related to your industry, for example, and having the ability to monitor conversations around specific keywords.
